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Timeline
14 Weeks
Individual Project
Project Brief
A mobile retail system linking rural and urban areas through a mutual supply network, enabling local goods and services exchange.
Softwares
Solidworks
Keyshot
Adobe Create (AI, PS)
Problem
40%
of rural residents lack
public transport, limitingaccess to healthcare andtech services.
Key Change Drivers
Hover over each gear to see the driver
92%
of consumers prioritize convenience when
choosing retailers.
93%
66%
66% of Americans are willing to move to rural areas if remote work is an option.
of 26 high-growth U.S. states support rural or balanced development.
Nomad
Lifestyle in Rural
Rural-urban
Linkage
One-stop
Service
Solution
In a preferred future, Mingle mobile retail system connects urban and rural supply
chains, facilitating the exchange of local products and services for mutual benefit,
thereby boosting rural economies and meeting the needs of both communities.
We need high quality healthcare services!
We need efficient
technology support!
We want more
organic fresh food!
Special Supplements
Mingle Rural Station
Organic Food Supplies
Raw Materials Supplies
Local Culture Events
Mingle Urban Station
Healthcare Services
Tech Support Service
User personas and scenarios demonstrate how the Mingle retail system meets the needs of different users, providing a seamless experience.
The next part covers the research & development process
I analyze macro trends to uncover challenges, identify opportunities and risks with Futures Wheels, and define future consumer archetypes to tackle specific pain points.
Field research at Amazon Fresh and Kohl's offers insights into customer engagement and strategies to enhance retail benefits.
Kohl's ensures data privacy by requiring a 4digit code from
the selfpickup sign
to locate orders.
Amazon Fresh employs a quick and contactless checkout process for
enhanced efficiency.
Amazon Fresh offers
an AI assistant for
convenient responses to customer inquiries.
Amazon Fresh provides meat recipe ideas and personalized shopping tips while customers
browse products.
1:15 scale prototypes were built and tested in user scenarios to explore the interior structures of mobile retail units.
The final part explores the form development process
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